It is very interesting to talk about this search engine, as though there was no word out if we mengulasnya length. Ma'lum, Google had to be excellent for business search engine that time after time continue to make new innovations in order to provide convenience for its users.
Actually what is the recipe so that the success of Google in its development is so high and sped away leaving rivals that existed beforehand?
Of course it did not escape from Google's own philosophy on which the firm how to subvert such rivals as well as spreading the power of enchantment which allows people interested and comfortable using it.
To refresh your memory about the advantages and benefits of Google, you should also read the previous post, namely: You ask Google to answer.
If so, the following 10 summary following Google's philosophy in short description. Hopefully with the Google philosophy memahi 10 can inspire us to we can apply on the internet business which we wrestled.
1. Focus on the user and the others will follow
This is the key to Google's success, they focus on users and not just selfish. This can be seen with Google's view is very simple and far from the advertisements or writings that often menggagu users.
Try to observe your Google home page, then you just find a box form that is designed specifically for users in search of information on the Internet.
Google does not sell ads on search results (SERP), all pure is to use a marketing technique in this case is (SEO). In this way search results are expected not only monopolized by those who funded it, but Google do as fair as possible for the optimization results can be enjoyed by all walks of life.
And only those who are diligent and work hard and follow-kaedah kaedah SEO who can reap the results. Even so, Google still gives the option for those who funded and want results fast promotion, namely by dimunculkannya Google Adwords advertising program.
Google even this very cautious and filter so tight against the existing ads. Because only the ads that really relevanlah to be aired in accordance keywords the user typed.
And we've seen the proof, in a simple way, Google could reap huge profits from it that no other program is the fruit of their efforts that focus on serving the best for the user. As mentioned, the focus on users and the others will follow.
Yes, indeed a meaningful philosophy of simple but very deep and so far we have encountered many many internet marketers who violate this philosophy where they focus on selling (focus more selfish) than to potential consumers.
2. It's best to do one thing perfectly
Google does not provide half the service it gives. They are really looking for the best for the needs of users. They do research with a special focus group penulusaran field.
With a variety of complex problems it faces, Google is able to solve complex problems and is able to present something which is easier and simpler, and they continue to improve the bottom line in order to give the best results for our users.
3. Sooner better than later
Google understands that its users valuable time. Indeed, this is human nature, they like the smell of fast-fast (instant) and at least with a name like wait, let alone for long.
Do not be far away, try asking yourself, when you enter a website, then we access the web loading slowly, then what reaction that will appear first? Must have been anxious to leave and move to another web.
One of the reasons people love searching using Google is speed of access in providing accurate results so quickly, they cut off bits and bytes on their pages and often broke the record not by his rival, but he made his own record.
4. Democracy in the web running
If asked, what search engines use the democratic system? So Google is the answer.
How not, they use the help of the Webmaster, Blogger or those who have websites in determining the sound quality of a website. In that sense, the more useful the content of a website, it will usually be many of them talk about it.
They will provide quality one-way links for free (natural linking) on the web-web case. Google uses 200 signals and a variety of techniques including PR (page rank) in this assessment.
5. You do not need to be at your desk to get an answer
Google aware of the style of human life especially these days are so mobile.
That's what comes with a Google Android mobile service that allows people not only glued to access various information from any office or specific place. But could be anywhere and anytime so that people can accomplish many tasks at once just with a cell phone.
Of course, with this feature will further assist the user in helping to improve their work ethic is more mobile.
6. You can make money without doing evil.
Although after all, Google is a company and its primary mission is to do business. They are also the same as we want to get money. They get the benefit of their main product ads Google Adwords.
They became great because they give a lot earlier. This is in accordance with the principles of life, who is a lot to give, so will many accept.
Google teaches us that to be able to get the money does not need to commit crimes, because if it is done then it means the same as his own suicide, whatever the crime, would gradually be revealed, and the effects are able to destroy your own business can be a tails long.
7. There's always more information out there.
Google realized that not all information in the world can be recorded all in their database. Of course as our users should mema'lumi if there is information we are looking for can not be found, because they are also man-made that did not escape the shortages.
Yet even so, their engineers are still trying to find shortcomings and continue to try to provide the best for the user.
Here, Google seems to remind them not to be fixated on just the search for outside information is still not much untapped well as eliminate user dependence on them.
8. The need for information crosses all borders.
Right as we have heard so far, that the information in an era when globalisai seems to be a modern masayarakan daily soft food. Aware of the needs of users, Google launched a program called a translator, be precise with Google Translate.
In this problem the Google partnership with several countries in the world and opened a branch office. Point would facilitate and simplify the user to be able to enjoy all the information written on each language of each country.
With this language barrier is not a barrier for users to enjoy all the information in the world without knowing the limits.
9. You can be serious without a suit.
The pattern of the usual formalities imposed on each company does not appear to apply in the office of Google. Our minds as long as possible confined to the pattern that people who wear suits are those who are serious.
But that was not done Google, their founders argue that a job should be challenging and the challenge should be fun. They believe these premises pattern will spur the creativity of employees who do have a background that is different.
The main focus is most important to their achievement (outcome), and not something that is not main like I have to use a coat, shoes, tie or anything other formalists. And we all have seen the evidence, Google stands firmly outpacing rivals.
10. Great alone was not enough.
Google believes that their purpose is not great, but it is the beginning of something. Sometimes a thing can be achieved is remarkable but because there are unexpected things that can be eventually crack incredible things become ordinary.
For example, in the correct spelling of search results Google is able to give good results, but on the other hand not everybody sometimes misspelled so it does not fit the original spelling or those who made a typo, it turns out Google is able to provide the option to provide a valid spelling.
Even Google considers when users do not know what he was looking for, Google is not blaming the user, on the contrary it is a trigger (challenge) for them to solve the problem. And you know, that expressed their dissatisfaction with what is, in fact provides the impetus for their strength to be different and give a better.
I'm sure a lot of valuable lessons that can be drawn from Google's philosophies on top (written September 2009), and did not rule philosophies is to increase or even decrease in future years it is the actual course content.
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